Oxford Privacy Policy

1. Information Oxford Collects

Oxford collects and processes various categories of personal data, including:

2. How Oxford Uses Your Information

Oxford uses your personal information for the following purposes:

• Service Provision (Contract Fulfilment):
  • Handling and recording your vehicle rental bookings and agreements. Verifying your identity and confirming you meet Oxford's rental requirements. Coordinating vehicle collection and return procedures. Processing payments and administering deposits and charges.
• Oxford Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and rental details for Oxford. Responding to your inquiries and providing customer support for Oxford. Notifying you of changes to Oxford services or policies.
• Oxford Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters and service updates where you have given consent or Oxford has a legitimate interest. You can opt out at any time.
• Service Development (Legitimate Interest):
  • Analysing website usage to improve user experience and functionality. Conducting research to improve Oxford's vehicle fleet and services.
• Oxford Legal Compliance (Statutory Obligation):
  • Meeting legal, regulatory, and tax obligations. Preventing fraud and maintaining service security. Resolving disputes and enforcing Oxford's terms and conditions.

3. Information Disclosure

Oxford may disclose your personal information to:

• Service Vendors: Third-party organisations that assist Oxford in providing services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obliged to protect your data.

Oxford does not sell your personal information to third parties for marketing purposes.

4. Data Protection

Oxford implements appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. Despite these measures, no internet transmission or method of electronic storage is completely secure, and Oxford cannot guarantee the absolute security of personal information transmitted to or stored on its systems.

5. Retention Schedule

Oxford retains personal information only for as long as it is needed to fulfil the purposes for which it was collected, including to meet legal, accounting or reporting obligations. Retention periods vary by category of information and the processing context.

6. User Rights

Under UK data protection law, Oxford provides the following rights:

• Right of Review: Request a copy of the personal information we retain about you.

To exercise these rights, please contact Oxford using the details below.

7. Cookies and Activity Tracking

Our website uses cookies and related technologies to improve your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences via your browser settings.

8. Policy Amendments

Oxford may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Oxford encourages you to review this policy regularly.

9. Contact Oxford

For questions about this Privacy Policy or Oxford’s data practices, please contact us: